{"title":"AURALEE","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAuralee’s values are inscribed in a true sense of modernity and purpose : Authenticity rhymes with clarity of design; calm elegance aligns with gentle formality; comfort is balanced by sensitive sophistication.\u003c\/p\u003e\n\u003cp\u003eAuralee means “ The Lands That Lights Up”. In the words of founder Ryota Iwai : “I didn’t want the brand’s name to be too dramatic or meaningful. I definitely would’ve been uncomfortable naming the brand after myself. I wanted something concise—and memorable. ‘Auralee’ is the title of an old American folk song. At first, I didn’t know what it actually meant—I just responded to the soulful , evocative sound of the name. When I found out its meaning, I thought it very appropriate : I envision my collections to be worn in the morning light.”\u003c\/p\u003e\n\u003cp\u003eAuralee collections’ inspiration come in many forms : “ The weather of the day, the colors surrounding me in my daily life, my travels”, says Ryota Iwai. “Ideas come to me through the feel of the various materials and textures I source.” Each collection starts with an extensive research of the best high-quality raw materials and yarns, sourced in Japan and all over the world. This is followed by the design and development of original fabrics: Making the most of their nonpareil quality and value, and giving each collection a unique flavor and a distinctive character.\u003c\/p\u003e\n\u003cp\u003eTrends may come and go—what stays is personal style. Timeless yet rooted in the moment, Auralee’s collections provide real clothes for an elegant, effortless yet functional way of dressing. Pure silhouettes are beautifully cut and impeccably constructed. Long-lasting, high-quality wardrobe staples are designed to enhance its wearers individuality, convey a relaxed simplicity, elevated and tinged with a sensitive, sophisticated edge.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"auralee-super-hard-twist-rib-knit-cardigan-purple","title":"AURALEE SUPER HARD TWIST RIB KNIT CARDIGAN PURPLE","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAURALEE SUPER HARD TWIST RIB KNIT CARDIGAN PURPLE\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eKnit created by adding twisted yarn to 3-ply ultra-fine count extra-long cotton.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe knit is characterized by its crisp texture and beautifully tight knit.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e- 100% Cotton\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Made in Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"AURALEE","offers":[{"title":"3","offer_id":41212156641417,"sku":"49497","price":365.0,"currency_code":"USD","in_stock":false},{"title":"4","offer_id":41212156674185,"sku":"49498","price":365.0,"currency_code":"USD","in_stock":false},{"title":"5","offer_id":41212156706953,"sku":"49499","price":365.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/6193\/products\/al33_295fac88-6255-4a5e-9dbb-ebe2e14a313c.jpg?v=1680279622"},{"product_id":"auralee-sponge-tropical-wool-zip-hooded-blouson-green","title":"AURALEE SPONGE TROPICAL WOOL ZIP HOODED BLOUSON GREEN","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAURALEE SPONGE TROPICAL WOOL ZIP HOODED BLOUSON GREEN\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe have utilized Super130's wool material for the surface, while attaching a stretchable fabric to the reverse side. Through the skillful application of specialized techniques, we have created a new material with a texture that cannot be achieved solely with natural fibers.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe surface showcases the exquisite texture of premium wool, while we have achieved a unique volume, texture and feel that is resilient like a sponge.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n- WOOL 100% \u003cbr\u003e- Lining: POLYESTER 58% RAYON 38% POLYEURETHANE4%\u003cbr\u003e- Made in Japan\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"AURALEE","offers":[{"title":"3","offer_id":41851737178249,"sku":"53868","price":765.0,"currency_code":"USD","in_stock":true},{"title":"4","offer_id":41851737211017,"sku":"53869","price":765.0,"currency_code":"USD","in_stock":false},{"title":"5","offer_id":41851737243785,"sku":"53870","price":765.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0263\/6193\/files\/al17_9a0475c3-e094-484b-a688-e1be245ee569.jpg?v=1708723978"},{"product_id":"auralee-hard-twist-cotton-silk-viyella-jacket-sage-green","title":"AURALEE HARD TWIST COTTON SILK VIYELLA JACKET SAGE GREEN","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAURALEE HARD TWIST COTTON SILK VIYELLA JACKET SAGE GREEN\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA woven viyella fabric\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eusing extremely fine count\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eextra-long cotton, which has been tightly twisted for the warp threads, while silk is blended into the weft threads. 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Each piece is meticulously treated with a wrinkle process and woven at high density before undergoing a washing treatment. 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ultra-fine worsted wool yarns, dyed in a range of vibrant colors and twisted into heathered yarns, then densely woven into a checkered pattern. 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